Spring Branding Photos in Downtown Evansville, IN
Creative lifestyle content for Shoe Carnival’s spring campaign—shot in the middle of winter!
Creating a spring campaign in the dead of winter? Challenge accepted.
This branding session for Shoe Carnival took place right in the heart of Evansville, IN, and it was all about bringing fresh, athletic spring energy to life—even when the temps said otherwise. After a serious snowstorm and ice-induced power outages, we knew we had to get really creative with locations that felt neutral, sunny, and full of life.
We photographed in some surprising spots that totally delivered: a parking garage, the vibrant second-story turf balcony at Post House apartments, and the cozy, plant-filled interior of Copper House restaurant. These backdrops gave us everything we needed—greenery, light, texture, and that touch of freshness that screams spring.
The content itself was created for Shoe Carnival’s Spring campaign, with assets going everywhere from in-store signage to email, homepage banners, and social media. Our vibe was clean and athletic with pops of green and coral—something that let the shoes really shine. Speaking of which, we shot styles from Crocs, Nike, New Balance, Adidas, Converse, and Vintage Havana. Basically, all the big names that make spring feel stylish and sporty.
Timing-wise? We pulled this off fast. The creative brief hit the week after Christmas, and within 2.5 weeks, we had a full production with models, wardrobe styling for 20 different products, and a winter-defying shoot plan. Jess (our incredible photographer) even laid in snow at one point to get the shot. Because if the model looked like spring, we weren’t stopping.
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