Athletic Avenue

Athleisure, Athletics - that's us

Athletic Avenues

Creative lifestyle content for Shoe Carnival’s summer campaign.

This branding session for Shoe Carnival took place right in the heart of Evansville, IN, and it was all about bringing fresh, athletic spring energy to life—even when the temps said otherwise. After a serious snowstorm and ice-induced power outages, we knew we had to get really creative with locations that felt neutral, sunny, and full of life.

The content itself was created for Shoe Carnival’s Summer campaign, with assets going everywhere from in-store signage to email, homepage banners, and social media. Our vibe was clean and athletic with pops of green and coral—something that let the shoes really shine. Speaking of which, we shot styles from Crocs, Nike, New Balance, Adidas, Converse, and Vintage Havana. Basically, all the big names that make spring feel stylish and sporty.


 

ClientShoe Carnival
PlatformIn-Store Visual / Social

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